With White Papers
With remarkable website copy
With well-researched e-Books
Two to four article opportunities each month
Dedicated account support
Comprehensive thought leadership strategy
Good information backed by well-documented research is worth its weight in gold. When someone signs up for your white paper on your landing page they are connecting with you and allowing you to connect with them. They will gladly do this if your white paper provides useful information and insight they can’t get elsewhere.
Make it authoritative. Do your homework and make sure you mention previous authoritative work on the subject. Your mission isn’t to be the only expert in the field – it’s to be the latest expert with the freshest insights.
Create a great landing page. Include a summary and topics to let people know what the whitepaper’s about. Tell them why it’s important to them, and with time and exposure, include some snippets from comments and reviews.