My name is Michael Marquis and I’m conducting a life-changing experiment.
“Someone once told me the definition of hell: The last day you have on earth, the person you became will meet the person you could have become.” – Anonymous
I’m a professional storyteller. That’s how I make a living. Come to find out, I enjoy writing about successful people — uncovering the habits and routines that have transformed ordinary people into outliers. What made Tom Brady go from last-QB-picked-in-the-draft to 5-time Super Bowl Champion? or How did Sir Richard Branson go from a poor kid selling LPs on street corners to being the eccentric billionaire CEO of Virgin Atlantic? Whether it’s the CEO of a groundbreaking airline or professional athlete that becomes the G.O.A.T. (Greatest of All-Time), I love figuring out what makes super successful people tick. Unfortunately, I have yet to apply these hard-to-adopt principles of success into my own life. It’s time for a change and why not share the story with the world.
Simply put, this blog is about reshaping one’s life for the better. How to rekindle the lost passion and make it stick for good. In other words, it’s the “How-To” on getting the fire back in your life. Since I’m a copywriter, this blog also teaches you how to market yourself digitally. I’ll show you the step-by-step process on how to implement a powerful content marketing strategy so you can share your gift with the world.
The Ultimate Goal
As someone who runs an executive branding agency, my day-to-day consists of organizing thought leadership campaigns for businesses wanting to position their executives as industry trailblazers. This has given me invaluable professional experience and more importantly, the keys to unlocking the secrets of individual achievement. My plan is simple: to share with you everything I know about success, use my skills as a digital copywriter to launch a strategic marketing campaign, and then see if together we can reach the top of our respective industries.
My Niche. My Passion.
How I Plan to Get There
Everything begins with a solid plan of attack.
Step #1: Get absolutely shredded, become an elite personal trainer, and master the principles of Strength & Conditioning for women.
Step #2: Obtain multiple training credentials including the NASM-CPT (Certified Personal Trainer) designation, the NASM-PES (Performance Enhancement Specialist), and finally, add the holy grail of strength & conditioning credentials: The NSCA-CSCS (Certified Strength & Conditioning Specialist) designation.
Step #3: Every step of the strength training adventure, generate consistent high-quality content and launch a comprehensive digital marketing strategy to build a loyal group of followers. By showcasing a one-of-a-kind progressive state-of-the-art training methodology designed to transform women into powerful, super-fit, body-confident leaders.
Step #4: By studying the principles of individual achievement and zeroing in on the most compelling messages, I plan on putting together a collection of well-researched articles focused on reaching one’s optimal self. I will marry the concepts of personal development and strength & conditioning training to differentiate the content.
Step #5: Finally, by positioning myself as an elite Strength & Conditioning Coach specifically for Women and implementing a strategic content marketing plan of attack, I will become an influencer; aka, a thought leader in an industry desperately needing a new take on how to train women.
The Powers of Thought Leadership
As a copywriter, I am responsible for aligning a company’s mission statement with the philosophy of its leadership. I start every executive interview with one simple, yet powerful question: What gets you up in the morning? The answers are going to motivate you to get up and reach your true potential. I’ve come to realize success and failure are partners in crime – running parallel to each other. This is where grit and powers of intestinal fortitude come into play. The power of keeping your eye on the prize and the ability to push through no matter the obstacle that lies ahead.
High Achievement Takes Dedication
My hope is to uncover the guiding principles that have made people super successful and deliver them in an easy-to-read super-digestible way. Every outlier has a story to tell and if you studied, like I have, the driving force behind their motivation, you can start mastering your own fate. This blog hopes to shed some light on the secret to happiness. Make no mistake, true happiness takes years of work and it is not to be taken lightly. Instead, my hope is to provide a practical compass for overcoming some of the barriers that may be standing in your way so that you can achieve greatness.
So What’s In It For You?
Great question. If your days are filled with regret or you simply don’t know the best approach to changing your life, I want my experience to be your compass – your guide to a new start. I’m just an average Joe-Schmo out to prove that hard work can perseverance is enough to reach the levels of greatness. I’m also out to prove that if you implement a solid inbound marketing strategy during your path to greatness, you too can become an influencer and change the lives of thousands (if not millions).
You only live once and to be completely honest, you never know when it’s going to end. It’s time to take control of your life and tell that fearful inner voice to go F themselves! If I’ve learned one thing interviewing executives over the years, being a “Yes Man” is a surefire way to end your happiness. If you love to please others instead of looking out for numero uno, it’s time to change these habits for good. As someone who is known for being a people-pleaser, altering my decision-making process has taken a lot of time and effort. To be honest, it’s still a work in progress. But the moment you decide to apply what you’ve learned from high achievers, you’ll see an instant change in the way you approach life.
I’m a detail-oriented copywriter with a passion for strategy. By grounding my work in solid consumer insights and zeroing in on the most compelling messages, I’ve been able to surpass client goals in a wide array of online and off-line media. Simply put, I help clients marry their business objectives with the needs of their audience. I’m also an aspiring Strength & Conditioning Coach focused on revolutionizing the personal training industry.
With that being said, my papers are in order with an MBA in Marketing, seven years working as an e-commerce manager, two years in educational sales, and three years as a digital copyeditor. I consider that the perfect combo-plate for a career in content marketing.